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Methodology

How we measure AI visibility — with attribution

No black boxes. Every score traces back to real answers.

Real answers, never simulated

We query the 8 engines with the questions your customers ask, on a schedule, and extract mentions, citations and rankings from the actual responses.

Five-dimension scoring

Technical, content, authority, presence and sentiment — each dimension is derived from observed behaviour, not opinion.

Treatment vs. control

Lift is measured with paired prompt sets and reported with confidence intervals.

Failure codes

Each issue carries a failure code, so fixes are ranked by the lift they are expected to produce.

verifiable principles · 01–06

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